craft beer while preparing a new advance toward other categories. Now, it seems ABI is retreating slightly from its historic investment in U.S. In 2019, ABI said it had invested an additional $130 million in these breweries over the preceding three years. The financial terms of many of ABI’s brewery acquisitions have not been disclosed, but given the figures that have been made public, the total for its 13 brewery purchases, plus those included in its deal for Craft Brewers Alliance, is upwards of $600 million. Though ABI has restructured sales and marketing departments within its craft-focused wing multiple times in recent years, a move to further centralize these functions indicates a shift in the parent company’s overall management of its craft breweries, once proclaimed as the " #1 growth engine of the company." It also highlights bigger challenges craft breweries face, even if they have the backing of a multinational conglomerate. And it all comes at a time when craft beer is struggling nationally overall beer is losing ground to spirits and even ABI leadership seems more focused on products beyond beer as part of “ continued portfolio rebalancing.” For a company famous for its cost-reduction measures-and after two straight years of chain retail sales declines for its craft division-the changes signal a strategic move to maximize profitability. ceased operations and laid off its staff, other craft breweries under the Anheuser-Busch InBev (ABI) umbrella also laid off an unknown number of sales and marketing employees. Subscribe to PremiumĪ week after Ohio’s Platform Beer Co. Big plays, smart moves, and otherwise curious indicators of beer's possible future. From Barons to Barrels with Captain Pabst.Message in a Bottle with Brewery Ommegang.Beer is Labor with East Brother Beer Co.
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